Is Super Bowl A Trademark. Super Bowl XLIX Arizona Logo The NFL fiercely protects its intellectual property, especially the commercial use of the mark "Super Bowl." Read this guide to avoid infringement. The NFL also owns trademarks on terms like "Super Bowl" and associated branding, which cannot be used for promotional or advertising purposes without explicit permission
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When it comes to use of the trademarked term SUPER BOWL, the NFL will take action against third party attempts to use that term in a commercial sense, in other words, to sell goods and services using the term SUPER BOWL in advertising As the most popular and most profitable sporting event in the United States, the Super Bowl is clearly the NFL's most prized trademark, and the rules governing its broadcast and appearance are accordingly very strict.
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Trademark Law: Does Anyone Own the Super Bowl Trademark? IP attorney Howard Zaharoff explores the fascinating world of sports trademarks related to ownership of the Super Bowl trademark and related registrations The NFL owns the term "Super Bowl," but small-business owners have some leeway under nominative fair use. Trademark Law: Does Anyone Own the Super Bowl Trademark? IP attorney Howard Zaharoff explores the fascinating world of sports trademarks related to ownership of the Super Bowl trademark and related registrations
Infographic Trademarks 101 super bowl exclusivity OlarteMoure Intellectual Property. The NFL is notorious for guarding its intellectual property rights to the full extent of the law The NFL owns the term "Super Bowl," but small-business owners have some leeway under nominative fair use.
Unveiling the Super Bowl Logo Conspiracy. One notable instance involved NFL Properties LLC filing a lawsuit against what were described as "large-scale, professional counterfeiters" to halt the production and sale of unlicensed Super Bowl merchandise. That's because the National Football League (NFL) trademarked the phrase "Super Bowl" back in 1969.